The business case for human-centred design

For solutions to take hold, they must be rooted in empathy and compassion for the very people who will be using and supporting them: The design must be human centered.


In this thought-provoking article, Chokdee Rutirasiri discusses how technology solutions are often designed without taking the people who will use them into consideration.

Many people who struggle to get to grips with a new system will be able to relate to this.

Imagine solutions where every design decision is made with one simple question in mind: “Does this make sense from a user’s perspective?” Taking a human-centred design approach like this – and involving users throughout the design process – will surely lead to solutions that can naturally address people’s wants, needs and behaviour.

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