Many companies are recognizing that CRM software can provide added value by giving strategic insights into the customer behavior, drive organizational efficiencies, improve customer engagement, and lead to a significant increase in incremental revenue.
It’s no secret that CRM can help sales people enjoy greater efficiency and lead to higher closure rates. However, it doesn’t stop there – CRM adds great value when it leads to better understanding of your customers through rich data, and records of interactions and engagement.
In this great article on the Salesforce blog, Manisha Kumar writes about how analysing the data in your CRM can provide you with some rich insights into your customers, their products, and/or services. Savvy business people can leverage mine of this information to inform their company on where to focus their marketing, product development and service functions.