The biggest challenge in sales

What if fear of rejection isn’t the problem keeping salespeople from prospecting or asking for referrals?

Salespeople often cite a number of reasons for falling behind with their prospecting or asking for referrals. One of the most common is the claim that they are too busy with admin or keeping their CRM updated. However, this isn’t always the real reason, so what is? Is fear of rejection really the biggest challenge in sales?

In this fascinating post on the Salesforce.com blog, Alan Allard draws on his 20+ years of sales experience to suggest that fear of rejection is merely a symptom, and not the real problem.

Read the rest of the article on the Salesforce.com blog to discover how to increase the number of prospects who are curious about what you can do for them.

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